Why isn't Everyone Doing This?

It's logical to wonder why, if this strategy works so well, every company isn't in the marketplace with videos to optimize their search engine rankings, sell product and generate leads.

The answer is the same reason most people...and companies...hesitate to change the way they do things.

This is new, it's different, and it requires application of some real brainpower and creativity to make sure the campaign is correctly targeted for one or more segments large enough to be worthwhile but narrow enough to dominate.

But the returns can be substantial.

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