The Internet & Purchase Decisions

To put your company and product in front of customers when and where they begin the purchase process, you have to be in the right places on the internet:

• More than 72% of the US population is on the internet. 

• Internet websites outrank all other sources as the "single greatest source of influence" on shopping decisions by online consumers.

• US internet users conducted 12.6 billion searches in October on the 5 primary web search engines -- more than 50 searches per man, woman and child.
  
• Online sites are the #1 place where consumers first learn about products, twice as important as any other source in helping buyers learn more before purchasing.
  
• More than two-thirds of the US internet audience watched 13.5 billion internet videos during October -- over 60% of web traffic -- up 45% from the same month in 2007; over two-thirds of these viewings were on Google sites.  

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