White Papers

Target Internet Marketing periodically prepares white papers or extended examinations of topics related to internet video marketing that merit in-depth discussion and analysis.  

Keyword Strategies for Success - December, 2008 - An up-to-date exploration of:

• The roles played by traditional organic search and the broader Universal Search play in assembling the most relevant responses to search engine queries;
• The range and applicability of keyword strategies available to marketers and others; and
• The potential for internet video to achieve break-throughs in internet search rankings.

Scientific Advertising by Claude Hopkins, 1923 - This is the classic presentation of Hopkins' direct, fact-based, prospect-focused approach to advertising, equally or even more applicable to marketing communications on the internet today.