Based on years of thorough search engine optimization (SEO) work, Coolibar's website (www.coolibar.com) leads its category's rankings on a wide variety of search terms.  But the company recognizes the additional value of supplementing this bread-and-butter visibility with initiatives targeting specific audience segments, product lines and market opportunities.

One example is the Sun Protection Hat Giveaway promotion launched by Coolibar in mid-April, 2009, as awareness of Spring/Summer sun protection needs builds in the minds of parents, teachers and school adminstrators.  The following video announcing a school sun hat giveaway promotion captured six of the the ten listings on Page 1 of Google, including #1-5: 

In addition, the same video landed five of the the ten listings on Page 1 of Yahoo, including #1-3: 

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