How it Works

There are four components to a successful internet marketing video campaign:

1. The Thinking - The campaign will produce no results unless, from the beginning, it is aimed at optimum targets. This means identifying the area(s) of the market where you can stand out above the competition. For example, if a Google search for "widgets" turns up 1 or 2 million web pages aimed at that keyword, and if competitors with highly optimized sites or ads dominate those search results, the best strategy will be to identify a sub-segment of the market where this campaign can make you dominant. It might be "waterproof hotel widgets" or "plastic dog widgets," but there will be one or more segments that are large enough to be worth targeting and in which a video/search/backlinking campaign can make you dominant. Research, strategy and testing conducted as part of the first phase of the V/S/L campaign will refine the targeting to help assure success. 
   
   Over the longer-term, you may also choose to initiate a separate campaign aimed at winning "dominance" --taking the majority of page 1 search engine results in targeted narrow segments, effectively shutting-out competitors from the bulk of internet-generated in these segments.
   
   
2. The Video - The purpose of the online video is twofold: first, to convey the messages or information that will inform about your product or service and its benefits, differentiating it from the competition; and second, to gain placement on content-hungry internet video, podcast, social media and news/information sites and by doing so attract attention from search engine "spiders" gathering data for rankings algorithms.
   
   The first purpose is accomplished through clear, personal communication -- directly from you on camera -- supplemented with illustrative, appealing images. Your web site and phone number are presented visually as well as in your audio to give prospects an immediate action option. The second purpose is achieved by virtue of the sites' need for content to attract web surfers and advertisers. 
   
   As a separate element that is not part of the basic V/S/L package for those without a web-based capability to gather prospect contact informaion, we also can insert the video into a customized lead generation format with built-in auto-response and name/contact information collection.
   
   
3. The Distribution - Of course, the best video in the world will accomplish little if it just sits on your web site and maybe YouTube. Our proprietary distribution system very quickly places your message (video and audio, with or without lead-generation) on scores of key online video news, social bookmarking, podcast, and social networking sites along with blogs and directories. This is the first wave, and it often produces top-page Google rankings in very short order. 
   
   
4. The Follow-up - Search engine rankings are based on a variety of factors, including keywords, volume of placements, and -- very importantly -- the "authority" of the sites on which your message is posted. Most search engines evaluate authority by assessing the number and quality of links to other sites that are in place at the site on which your video appears. Our follow-up in this crucial area focuses on generating and placing additional content and comment on the web about your video in order to direct additional viewers and links to it and thereby raise its search engine values and extend them over a longer period of time. 

This sequence of activities -- making a video focused on your customer's specific interests, distributing it to dozens of key sites, and following that up with support on scores of additional sites -- is the best available formula for making your product or company stand out on the search engines in the tightly focused market segments that answer prospects' specific inquiries and needs.

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