Gallagher's Construction was virtually unknown in the Houston market as an expert in repairing and replacing flat roofs, a large and growing problem in southeast Texas 5 months after Hurricane Ike.  Within two days after distributing a video, supported with link-creation and a news release, Gallagher's vaulted into 14 positions on the top three pages of Google for four targeted search phrases: 

Based on an interview with 33 year roofing veteran Mike Gallager, the video highlighted key post-Ike needs and specialized techniques for making flat roofs leakproof.

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