Costs

Clearly, part of a decision to implement a Target Internet Marketing campaign involves the cost of implementation, in both dollars and time. The good news is that one of this strategy's advantages is its low-cost and ease of implementation.

Targeted internet marketing costs a fraction of the six or seven-figure budgets other traditional marketing vehicles -- TV, radio, newspapers, magazines, etc. -- can easily require.

A detailed budget and timetable will be developed to reflect the market assesment conclusions, the campaign's strategic targeting and objectives, the level of competition, and the extent to which existing resources can be used in the campaign.

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