Targeted Internet Marketing Makes Possible:

• Higher-impact, faster, more-efficient communications
• Reaching better-identified prospects
• Who are looking for specific information, products or services.

Focus is the internet's unique ability to lock-in on targeted customers who have identified themselves and their interests through internet activity. Keyword search patterns quantify commercial viability, marketing hot buttons and best ROI strategies.

Leverage is achieved by communicating through trusted, authoritative channels.  It is intensified with immediacy and fast-response; amplified with text, graphics, audio and video; and cemented with celebrity and expert endorsements.

High Rankings → Traffic

Top search engine rankings are critical for attracting motivated searchers, particularly when 50%-90% of purchasers rely on search engines in their decision process. 

The #1-ranked search result for an average keyword receives over 3 times the click-throughs of the second-place finisher, 42% to 12%. The #6-ranked site would triple its inquiries if it could move up to #2, and the 20th ranked site would expand business tenfold if it could reach #10.

Content → Links → Traffic

High traffic-producing rankings result from volumes of search-engine-attractive content distributed to hundreds of authority sites.

Video is the highest-impact type of content.  It is persuasive, quickly produced, desired by authority sites, highly rated on search engines, and often the core for multi-use content.

The Target Internet Marketing Advantage

As former journalists and public relations professionals, Target Internet Marketing personnel generate content on demand -- videos, stories, items, op-eds, columns, byline articles, photos and podcasts -- customized to support client marketing messages, fit target audience information needs, and fulfill host site and search engine requirements.

Our proprietary distribution network is the most extensive and flexible available.  Not only can we target scores or hundreds of targets for direct distribution, but we can achieve the placements on keyword-driven target sites that transfers links and authority to the desired content or web location.   

The numbers of links generated, plus the quality and authority they confer, is the key -- along with site optimization and the level of competition -- to achieving high search engine rankings and, over time, to establishing a larger, even dominating presence, in search engine results.  

Fast, Customized Strategy

A four-stage (analysis, production, distribution and follow-up linking) targeted campaign can be initiated within hours or days in an emergency and 15 to 20 days in normal circumstances.  Paralles activity threads in a single distribution phase can occur over as long as 7 -10 days, depending on media materials, approvals, distribution, etc.

Performance and progress are tracked continually so tactical changes can be made promptly to adjust targeting or respond to new opportunities.

Fees and normal expenses for a typical four-stage campaign over a three-month period range from $3,500 to $6,000.  Work can be done on the basis of a budget and schedule, or using performance- based compensation incentives (see example chart). Exclusivity is available for an additional fee based on the size of the market to be addressed.